postkeet / about
v1.2 · 2026
about · remote-first · founded 2023

Small team.
Strong opinions.
No ads.

Postkeet is built by 14 people in 7 cities who were tired of social-media tools designed to keep you in them. We think posting should take less time than reading this page. So we made one that does.

what we believe
"The best creator tools get out of the way. They do one job extremely well, then disappear — so you can go back to making the thing you actually wanted to make."
— Mara Keel, co-founder · opening note, seed memo, march 2023
six opinions we hold, firmly

What we optimize for.

01

Your time is the product.

Every feature gets asked: does this save the customer time, or just look like it does? If it's the second, we cut it. Dashboards with 40 charts don't pass this test.

02

AI is a junior editor, not an author.

Postkeet drafts. You decide. The voice on your feed stays yours — the model's job is to get you from blank page to good first draft, fast. Never auto-send without your ok.

03

One screen, or it didn't happen.

We won't ask you to learn 40 views. The week fits on one screen. The insights fit on one screen. If we can't put it on one screen, we haven't designed it yet.

04

Your content is not our training set.

Your drafts, your voice samples, your DMs — we don't use any of it to train shared models. Written in the DPA. Audited annually. Not a marketing line.

05

Pricing that reads like a menu.

Three plans. Three prices. No usage-based gotchas, no "starting at," no seat traps. If we raise prices, existing customers keep the old one. Forever.

06

Remote, not lonely.

We meet in person twice a year, in cities we pick together. The rest is async, in writing, at a human pace. No standups. No slack-at-night culture. We go outside.

by the numbers · jan 2026

Postkeet, currently.

Active customers
41,200
creators, agencies, small brands
Posts published
11.4M
since launch · 2024
Team size
14
across 7 cities
Funding
profitable
$2.1M seed · no series A
the short story

How Postkeet got here.

mar 2023
Mara + Rob start sketching.

Mara had just quit heading content at a growth agency. Rob was between gigs after selling his last app. They agreed: every social tool they'd used was "enterprise shovelware." They wrote a 9-page memo and a Figma.

jul 2023
Seed round, no deck.

$2.1M from Hume Collective, Patch Ventures, and 14 creator angels. Closed off a Loom and the memo. The only slide was the pricing page.

feb 2024
Private beta, 400 creators.

We shipped the v0 scheduler to a private Discord. 400 became 1,100 in 90 days. Every feature in v1.2 came out of that Discord.

sep 2024
Public launch. Brand voice v1.

We opened sign-ups with a working brand-voice model and six platforms. 8,400 sign-ups in the first week. Zero paid ads — still the case.

mar 2025
Cash-flow positive.

We stopped burning money. Not because we raised — because we stopped adding features nobody asked for. Team of 11 at the time.

oct 2025
Studio plan ships.

Agencies had been DMing us for a year. We shipped client approvals, white-label reports, and team seats. 900 agencies onboarded in Q4.

jan 2026
Where we are today.

41k customers, 14 people, profitable. We're rebuilding the mobile app, adding YouTube Shorts, and opening an API for teams who want to pipe Postkeet into their own stacks.

late 2026
What's next.

We're not raising a series A. We are hiring a principal designer and two senior engineers. And we're writing an open engineering blog about how we build with a small team.

who's here

Fourteen people. One product.

M
Mara Keel
co-founder · ceo

Led content at Volley before Postkeet. Writes the weekly customer letter. Suspicious of dashboards.

// brooklyn, ny
R
Rob Nieto
co-founder · cto

Shipped and sold Paperlake. Still writes most of the scheduling code. Owns a very loud coffee setup.

// lisbon, pt
P
Priya Shah
head of design

Previously at Linear and Figma Community. Obsessed with removing chrome and adding rhythm.

// london, uk
T
Tomás Ribeiro
head of ai

Built voice models at a lab you've heard of. Believes the best AI output feels less like AI.

// são paulo, br

Plus 10 engineers, designers and support humans in Berlin, Mexico City, Tokyo, Nairobi, and a shared desk in Copenhagen. Every teammate has shipped real things. Every teammate writes.

where we work

Remote-first, on purpose.

Brooklyn, NY · HQ Lisbon, PT London, UK São Paulo, BR Berlin, DE Mexico City, MX Tokyo, JP Nairobi, KE Copenhagen, DK

We overlap for four hours each weekday (14:00–18:00 UTC). Outside that, we write things down and trust each other to get work done. We meet in person twice a year — team members pick the cities.

who backs us

Seed round, and we mean it.

Hume
Patch
Slow & Co
Type One
14 angels
no series A

$2.1M raised · profitable since mar 2025 · no plans to raise again

media & press

Looking for a quote or a logo?

We try to respond within one business day. For speaking requests, send a line about the audience and the date — Mara and Rob do two to three a quarter.

Careers
jobs@postkeet.studio — we're hiring a principal designer + 2 senior engineers
Brand assets
postkeet-press-kit.zip — logos, screenshots, bios · 14MB

Come work with us —
or come use it.

Either way, we're glad you're here. Start free, stay free, or upgrade when it feels obvious.

Try Postkeet Get in touch