postkeet / for salons & spas
v1.2 · 2026
for salons, spas & wellness studios · beauty niche

Posts that make your chair
look as good as your work.

Postkeet drafts, designs, and schedules Instagram, Facebook, and Pinterest for hair salons, nail bars, skincare studios, massage rooms, and wellness spaces. Your transformations are editorial. Your feed should read the same way.

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three things every stylist told us

The reasons your feed keeps slipping.

Before-and-afters that look amateur.

Salon lighting is not studio lighting. The color you spent four hours getting right reads flat on camera, and the result doesn't carry the work.

Booking posts that feel cold.

"Now booking" reads like a dentist's office. The warmth your guests feel in the chair disappears the second it becomes a scheduling reminder.

Instagram is where you get found.

New guests pick a salon the way they pick a restaurant — scrolling one feed. If yours reads as phone-on-autopilot, you lose them before the consultation.

how Postkeet fits a salon

Three things, handled.

01 · niche grammar
Wellness-personal writing, not clinical.

On signup, Postkeet researches your exact niche — balayage specialist, Japanese head spa, sports massage, clean-beauty facial, gel nail studio. Captions use the vocabulary your guests already speak. No "pamper yourself" filler.

02 · aesthetic
Editorial-minimal and analog-film, by default.

The two aesthetics that carry beauty and wellness feeds — warm serif typography, generous whitespace, soft film grain on lifestyle shots. The register a magazine editorial would use for the same work.

03 · transformation tier
Premium Hybrid for before/after work.

Send one phone snap of the finish. Postkeet returns an editorial hero shot with the light, angle, and composition a beauty title would run — your actual color, your actual cut, properly lit.

what lands on your feed

Eight post types, drafted for you.

// transformations
Before and after.
Two-shot carousel with matched light, matched angle, and a one-line caption in your voice. The guest's consent line is handled in the draft.
premium-hybridcarousel · 2 slides
// new services
Service launches.
Announcement post for a new treatment — Japanese head spa, brow lamination, lymphatic facial. Typography-forward, price discreet in the caption.
editorial-minimalinstagram · pinterest
// team spotlights
Behind the chair.
Portrait feature on a stylist or therapist — their specialty, their hours, a line they'd want a new guest to read. Warm, not corporate.
analog-filminstagram · stories
// product features
On the shelf.
Retail-supporting posts for the brands you carry — Davines, Oribe, Augustinus Bader, REN. Editorial flat-lays with your exact stock, not a stock image.
editorial-minimalinstagram · pinterest
// client words
Guest testimonials.
Review repost framework — guest quote in serif, credit handled, link to book dropped in the first comment. Reads like a letter, not a screenshot.
repostinstagram · facebook
// in the room
Behind-the-scenes.
Documentary-raw clips from the chair — the foil wrap, the massage hand, the brow mapping. Captions that read like the stylist wrote them.
documentary-rawreels · stories
// booking
Now booking.
Weekly availability post — the two slots left on Thursday, the Saturday cancellation just opened. Written warm, not clinical. Link to book in-bio.
classic-htmlinstagram · stories
// seasonal offers
Seasonal edits.
Autumn glaze, winter hydration, summer prep — a three-part seasonal sequence with announcement, midway reminder, and last-call. Never reads like a sale.
campaign3-post series
built for beauty & wellness, specifically

What the niche model actually knows.

Niche grammar
Auto-researched on signup: what your specific category — balayage, Japanese head spa, lash studio, facial room, sports massage, nail bar — photographs, captions, and avoids. Not a generic "beauty" preset.
Aesthetics
Editorial-minimal for service launches, analog-film for behind-the-chair, documentary-raw for reels, Premium Hybrid for before/after work that has to carry the feed.
Seasonality
Postkeet tracks the beauty calendar. Autumn glaze in September, holiday nails in December, wedding season from April, summer skin prep in May. Your calendar reflects the season without prompting.
Platforms
Instagram + Pinterest as primary — the two platforms where beauty and wellness guests actually search. Facebook for reviews and events. TikTok supported when you want it.
Anti-cliché list
No "treat yourself." No "hair goals." No oversaturated before-afters or filter-stacked skin shots. The things that mark a beauty feed as template are the things Postkeet won't ship.
early access · color salon · copenhagen
"My before-and-afters used to sit in my camera roll because the lighting never did the color justice. Now the finish post looks like the hair actually looks in the chair. I approve everything from my phone between clients."
— M.L., owner & colorist · single-chair studio · early access, q1 2026
recommended plan

Pick by shape of business.

Solo
independent stylist
Chair-rent stylist, mobile therapist, solo esthetician. One voice, one calendar, one owner in the loop. Most of our early-access beauty pros are here.
See Solo →
Creator
single salon
A salon or spa with a team of stylists or therapists under one brand. One voice, team spotlights rotated, the whole feed handled.
See Creator →
Studio
multi-location & franchise
Multi-location groups, franchise operators, and wellness brands with a marketing lead. White-label approvals, role-based seats, per-location memory.
See Studio →
questions we get from salon owners

FAQ.

Will it know my service menu?

Yes. During the 20-minute onboarding, Postkeet reads your website, service menu, and last 60 days of posts. It pulls your exact treatment names, your price formatting, your tone, and the specific category you're in — a balayage specialist reads different from a Japanese head spa, and both read different from a sports-massage room.

You can also paste or upload your current service menu. It stays in brand memory and updates when you swap it.

Can it handle before-and-after transformations?

This is the highest-value use case on beauty accounts. Premium Hybrid takes one phone snap of the finish — salon lighting, mirror angle, whatever — and returns an editorial hero image with corrected light, proper framing, and a composition a beauty magazine would run. Your actual color, your actual cut, your actual skin.

For the "before" shot, Postkeet matches the angle and crop so the two read as a clean diptych — not the mismatched pair most phone posts end up as.

What about guest consent for transformation posts?

Every before/after draft includes a consent checkbox at the top of the review screen. Postkeet will not let a transformation post schedule until you've confirmed the guest agreed to the post — and we recommend logging the agreement on your intake form.

You can also set individual guests to "no social" in their profile, and Postkeet will skip any post that features them, even accidentally.

Can it post my open booking slots?

Yes, and the warm version of this is what most salons are missing. Instead of "now booking" in all caps, Postkeet drafts a short-form post that mentions the two slots open Thursday afternoon, written in the register the rest of your feed uses. Link to book lives in your bio or first comment, whichever you prefer.

If you connect a supported booking platform (Fresha, Boulevard, Square, Vagaro), availability is pulled automatically and the post refreshes as bookings fill.

What if I run more than one location?

Creator handles a single salon with multiple stylists under one brand. For two to three locations, you can run Creator per location or step up to Studio, which adds per-location brand memory, team seats, and white-label approvals for marketing leads and franchise operators.

Multi-city groups with four or more rooms usually land on Studio from day one — the separate brand voices and per-location calendars stop being optional at that scale.

Your work is editorial.
Your feed should read the same way.

Seven days free. No card. Cancel from the settings menu in two clicks — we'd rather you stop paying than stop using it.

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