postkeet / for real estate
v1.2 · 2026
for agents & brokerages · real-estate niche

Listings, opens,
and market moves —
posted before you leave the car.

Postkeet drafts, designs, and schedules Instagram, Facebook, and LinkedIn for solo agents, teams, and brokerages. New listing Monday. Open house Saturday. Price reduction Wednesday. The feed keeps up without stealing the hours you should be showing property.

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three things every agent told us

Why your feed keeps trailing the listings.

Listing photos that read staged.

MLS shots cropped square. Twilight exteriors at noon-grey light. The feed ends up looking like every other agent's feed — because it's the same photographer and the same filter.

Captions that sound transactional.

"Just listed! 4BR 3BA, don't miss out." The house sells itself when the post doesn't. Your regulars can tell when you wrote it and when a template did.

Content time vs. listing pressure.

Six showings Saturday, an inspection Monday, a closing Wednesday. The one hour you'd spend writing posts is the hour a buyer sends an offer. The post loses.

how Postkeet fits a real-estate business

Three things, handled.

01 · niche grammar
Professional-service + retail-product voice.

On signup, Postkeet reads your market — luxury waterfront, first-time urban condo, suburban family, rural land. Captions use the vocabulary buyers in that segment respond to. No "dream home awaits" on a $2.4M mid-century modern.

02 · aesthetic
Classic HTML for market updates.

Typographic posts for monthly market stats, mortgage-rate commentary, and neighborhood price movement. Serif headlines, clear data, the register a broker would put on letterhead — not on a boosted post.

03 · hero shots
Premium Hybrid for property photography.

Send the MLS set or one phone walkthrough. Postkeet returns editorial-grade hero frames — corrected verticals, proper light balance, composition an architectural magazine would run. Your actual property, properly shot.

what lands on your feed

Six post types, drafted for you.

// new listing
Just listed.
Launch carousel the moment MLS goes live — cover shot, three interior features, and a close with price, beds, baths, and the showing link. Scheduled inside an hour of your go-live.
premium-hybridcarousel · 5 slides
// open house
Open this sunday.
Three-part sequence — save-the-date Wednesday, reminder Friday, day-of push Sunday morning. Address, time, parking note, and the RSVP link placed in the first comment automatically.
campaign3-post series
// market updates
Median was up 4.2%.
Monthly typographic post with neighborhood-specific data — median sale, days on market, inventory count. Pulls from the MLS feed you connect on signup. No stock graphs.
classic-htmlinstagram · linkedin
// neighborhood spotlight
Why this street.
Documentary-raw reel captions on neighborhood walkthroughs — the corner cafe, the park, the school rating. Captions that sound like an agent who actually lives there.
documentary-rawreels · stories
// client wins
Keys, handed.
Closing-day posts in your voice — client-approved, first-name only, no over-emoji. Works as a single frame or a short carousel with the "before we met / now they're home" arc.
longforminstagram · facebook
// price reduction
Adjusted to $785k.
Clean, non-defensive copy when the price moves. Frames the adjustment as a buyer opportunity without shouting "motivated seller." Includes the new monthly at prevailing rates.
classic-htmlinstagram · facebook
built for real estate, specifically

What the niche model actually knows.

Niche grammar
Auto-researched on signup: your market segment — luxury, first-time, suburban family, rural land, commercial. The vocabulary, price framing, and hooks buyers in that band respond to. Not a generic "real estate" preset.
Aesthetics
Classic HTML for market data and price updates, documentary-raw for neighborhood reels, editorial-minimal for client-win posts. Premium Hybrid for the 6–8 hero shots per listing that carry the feed.
Listing lifecycle
Postkeet tracks the stages — coming soon, just listed, open house, under contract, sold. Each stage gets its own post framework, not the same template rewritten.
Platforms
Instagram + Facebook + LinkedIn as primary. Stories and Reels for walkthroughs. Pinterest on when your market supports it. TikTok available when you want it.
Anti-cliché list
No "welcome home." No "dream living." No keys-in-hand emoji. No all-caps "JUST LISTED." The phrases that mark a feed as copy-paste are the ones Postkeet won't ship.
early access · independent broker · austin tx
"I was writing listing posts between showings in the parking lot on my phone. Now the draft is waiting when I get back to the car. I still approve every one. I just stopped losing Saturday nights to captions."
— M.P., broker · 22 active listings · early access, q1 2026
recommended plan

Pick by team size.

Solo
one agent
Solo agents running their own book. One voice, one calendar, one person in the loop. Most independent agents with 10–40 listings a year land here.
See Solo →
Creator
small brokerages
Boutique brokerages and 2–3 agent teams. Shared brand voice, per-agent calendars, one login. Right for offices that still feel like one name on the door.
See Creator →
Studio
multi-agent teams
Realty groups, multi-office firms, and marketing-led brokerages. Per-agent brand memory, white-label approvals, role-based seats for admins and ISAs.
See Studio →
questions we get from agents

FAQ.

Can it pull directly from my MLS listings?

Yes. During onboarding you connect your MLS feed or paste in your agent profile URL. Postkeet reads address, price, beds/baths, square footage, and the photo set, then drafts posts whenever a listing changes status — coming soon, active, under contract, sold.

If your board restricts IDX feeds, you can also just forward the listing email. Postkeet parses it and drafts the post.

Will the captions sound like me — or like an AI?

We ask for 10–15 of your past posts on signup. Postkeet fits to your register — whether that's quiet and design-forward, warm and family-first, or data-heavy and broker-ly. A luxury coastal agent and a first-time-buyer specialist will never read the same.

You can adjust the voice at any point. Most agents tune it once in week one and never touch it again.

What about listing photos I don't love?

Premium Hybrid handles this. You send the MLS set or a phone walkthrough. Postkeet returns editorial frames — corrected verticals, balanced light, tightened composition. Your actual rooms, just presented the way an architectural magazine would.

For price updates, market posts, and closings, most don't need a photo at all — the typographic treatment carries them.

Does it handle fair-housing and compliance language?

Yes. Postkeet is trained to avoid steering language, protected-class references, and the common phrases that draw fair-housing flags. Every draft passes a compliance check before it reaches your approval queue.

For state-specific disclosure requirements, you set the footer text once and it appends to every applicable post automatically.

What if I run a team with multiple agents?

Creator handles 2–3 agents with a shared brand voice and separate calendars — works for most boutique brokerages. Each agent gets their own draft queue and approval path.

For larger teams or multi-office firms, Studio adds per-agent brand memory, role-based seats for admins and ISAs, and white-label approvals. Teams with their own marketing director usually land here.

Your listings are the product.
Your feed should sell them.

Seven days free. No card. Cancel from the settings menu in two clicks — we'd rather you stop paying than stop using it.

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