postkeet / for coaches
v1.2 · 2026
for · coaches + consultants · solo practice

Posts that sound like you,
not a LinkedIn guru.

You've spent a decade building a real point of view. Postkeet writes thought-leadership content that sounds like your actual writing — not the same twelve "5 things I learned" posts every other coach is publishing this week.

Start 14-day trial See how it works
what we hear from solo coaches

Three familiar problems.

01

Quote cards that all look the same.

Pale beige square, centered serif, obligatory "— Seneca" at the bottom. Every coach on Instagram is posting the same visual. It stops reading as authoritative and starts reading as template.

02

"Life lessons" that sound like everyone else.

Hustle, gratitude, showing up, hard conversations. The words are fine in isolation. Stacked into 40 captions a month, they collapse into background noise and pull your positioning down with them.

03

Posting daily when you have clients.

You booked six sessions today and owe two follow-up write-ups tonight. The feed does not care. "Consistency" is the one thing every coach tells you, and it is the hardest thing to actually do alone.

how Postkeet is different

Built for quiet authority,
not guru noise.

the approach

Most AI writers give every user the same three tones: professional, casual, witty. That's why coach content sounds interchangeable. Postkeet works the other way — it reads your actual writing first, then drafts inside those constraints.

01 · voice
Brand voice extraction reads your actual writing.

Paste three newsletters, a podcast transcript, or a chapter of your book. Postkeet pulls out sentence rhythm, recurring framings, and the words you'd never say. Drafts stop sounding like an intern and start sounding like you.

02 · design
Classic HTML tier for typographic posts.

Editorial layouts with real hierarchy, not another beige quote card. Type-led carousels, pull quotes, numbered frameworks. The visual language is closer to a well-set book interior than to a canned template.

03 · aesthetic
Editorial-minimal fits quiet-authority positioning.

Serif display type, generous negative space, a disciplined palette. The whole system defaults to "seasoned practitioner" rather than "personal brand with a ring light." You can turn the volume up if you want — you don't have to.

post types · out of the box

Six formats that actually earn attention.

Pick a format, feed it the rough idea, get a draft you'd actually publish. No "here are 5 ways to..." filler.

01 · daily
Insight of the day.
One non-obvious idea you've actually tested with clients — tight, specific, defensible. The feed staple that compounds into a point of view.
LinkedIn · IG150–220 words
02 · proof
Client wins (anonymized).
Before / after / what shifted, with names and identifying details scrubbed. Postkeet flags anything that could re-identify a client before you publish.
LinkedIn · IGstory + caption
03 · teach
Framework breakdowns.
Your three- or four-step model, drawn out as a numbered carousel or typographic single. The post that earns a "saved" and a follow.
IG · LinkedIn6–8 slides
04 · craft
Behind-the-practice moments.
How you prep for a hard session, what you read this week, the question you asked yourself on a walk. Texture — the thing algorithms and humans both reward.
IG stories · IGshort-form
05 · ship
Announcement posts.
New program, open enrolment, speaking date, book chapter. Postkeet keeps the promo-to-substance ratio honest so announcements don't land on a tired feed.
all channelslaunch-safe
06 · pipeline
Lead-gen story posts.
Narrative-led posts that end with a specific next step — free audit, waitlist, DM keyword. Written to convert without turning your feed into a sales funnel.
LinkedIn · IGCTA-native
features · tuned for coaches

The settings that matter for this work.

Niche grammars
Wellness-personal and professional-service vocabularies tuned separately — therapist language and executive-coach language sit in different registers, and Postkeet keeps them distinct.
Aesthetics
Editorial-minimal and swiss-grid presets dial in quiet authority — serif display type, disciplined spacing, restrained color. No maximalist templates by default.
Voice extraction
Feeds on your real output — newsletters, podcast transcripts, book chapters — and captures the phrases, sentence rhythm, and refusals that make a voice recognisable.
Hook library
Scroll-stopping openers filtered against the coach-cliché corpus — "here's the truth," "let me tell you," "nobody talks about this" all flagged and rewritten before they land in a draft.
what practitioners say
"I've tried four other AI tools. All of them made me sound like a LinkedIn cover of myself. Postkeet is the first one that read my book and actually drafted in my rhythm — the long sentences, the callbacks, the specific way I name what's happening with a client. I publish four times a week now. I used to manage one."
L
Dr. Lena Marsh, PsyD
Executive coach · former clinical therapist · Austin
which plan fits

Pick the one that matches your practice.

Solo

One coach, one voice.

For a solo practitioner publishing under a single personal brand. One brand profile, one voice model, all formats and channels included.

See Solo pricing
Creator

Personal brand plus a program.

For coaches running 1–3 distinct brands — your name, a group program, a book or podcast. Separate voice models per brand so nothing bleeds across.

See Creator pricing
Studio

Managing client practices.

For coaches or consultancies that run social for clients too. Client approvals, per-brand seats, white-label reports — the whole Studio toolkit.

See Studio pricing
frequently asked

Questions coaches actually ask.

Will it write in my voice or generic coach-speak?

Yours — if you give it material to work from. The voice model trains on whatever you paste in: newsletters, essays, podcast transcripts, book chapters. More samples, tighter match. With three to five real pieces of your writing, drafts stop reading as "coach on the internet" and start reading as you on a specific Tuesday.

A blank voice model gets you default "competent-professional" prose. Useful for day one, not a destination.

Can I feed it my books or past content?

Yes. Upload chapters, newsletters, transcripts, long tweets — PDFs, Google Docs, plain text, podcast RSS with transcript. Postkeet stores the voice signal, not a verbatim corpus, so nothing gets republished by accident.

Your material is never used to train shared models. Written into the DPA, audited annually.

Do I still approve every post?

By default, yes. Drafts land in a queue; nothing publishes until you tap approve. If you prefer a lighter loop — say, auto-publish Insight-of-the-day, manual approve everything else — that's a per-format setting.

Every scheduled post can be edited up to the moment it sends.

What about LinkedIn vs Instagram tone?

Handled per channel. The same idea gets rewritten against a LinkedIn register (longer sentences, sharper setup, more structure) or an Instagram register (tighter openers, more white space, caption-first) — both still in your voice, just dressed for the room.

You can override per post. The model learns from your overrides over time.

How does it handle client-win stories without violating confidentiality?

A confidentiality filter runs on every client-win draft. It flags names, company names, unusual details, and composite patterns that could re-identify a specific client — and rewrites them into structural descriptions instead ("a founder in series-B hiring hell" rather than "my client Maya at Acme").

Final judgement is yours. For therapists under HIPAA-equivalent ethics, we recommend only publishing composite or fully anonymised narratives, and Postkeet has a strict-composite mode for that.

Show up like the practitioner
you already are.

Fourteen days, full access, no card required. Bring one newsletter and a book chapter — we'll show you a draft in your voice before you finish your coffee.

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